When doing any keywords research, the only tracking we do, we don’t do Crazy Egg, but Google has that thing where you can do a site overlay. It’ll show you what percentage of clicks are going through to certain pages and we keep an eye on that. It’s all about keeping on feeding the information back to itself. It is also about learning most top SEO techniques that you can find out.
For Planet 13, an e commerce site, I analyze the categories, which ones are getting the most clicks. Then I reorder it based on what’s getting the most clicks. Band t-shirts and gloves and patches even used to be down the bottom. They used to be down with the key chains and girls’ t-shirts. But we found those ones were not changing as high, so we just started swapping things around based primarily on what folks were clicking on.
We keep a watch on bounce rates. This is all thru Google Analytics, that’s the reason why if you have not installed Google Analytics you need to. We do look at bounce rates and improving that over a period. Bounce rate is when someone basically visits the page and they do not find what they want and they leave on the same page.
I have got pages more than seventy pc, have some sometimes lower, it actually does just depend. You will find out where you are at and just try and constantly improve what you’re doing. The nicest thing you can do is throw up whatever you can and just improve it over a period of time. It’s the worst it’s ever going to be right now and you just keep polishing it. That was bounce rate.
Time on site. I think the average on a large amount of our sites over the board is around one to two minutes. That is something that we do try and increase by doing little tweaks. It’s not so much that we are trying to identify, yes, changing that increased the time on the page. It’s all of the factors and it’s particularly hard for us to isolate because I’m changing so much immediately. I most likely need to become good at testing too. Testing is one of those things, John Reese discussed it, testing, testing is just something that little tweaks can have giant impact.
You can head over to ebay if you are still wrestling for keyword research, head over to eBay, take a look at some of the categories. Keep an eye out for the top level classes and you can drill down. The way eBay works is they will give you the top classes. EBay are testing fanatics. EBay, Amazon and Zappos, these big blokes have huge budgets, so if you model what it is that they do, if you’re looking for keywords, head over to eBay, look at some of the big classes, keep drilling down and you will find out plenty of the second tier type keywords. You may also go over a James Schramko interview to discover more on other research and selling tactics.
The other thing as well , is something I do not do enough of, mainly because I’ve had such a good experience with the SEO things, is testing first with pay per click. Many people start there. Before they get into S.E.O, they’ll run some pay-per-click campaigns, run some AdWords advertisements, run some Yahoo! Advertisements, put some tracking to know what keywords are changing. Once they say, yes, this is a money phrase, then they begin to optimise for that.
Now I am just throwing as much against the wall as I am able to and I could see what sticks. Their method doubtless sounds a tiny bit better and that’s something that we’ll be moving towards, especially for our customers, because we wish to get as quick wins as practical.
The final thing is the 80:20. Target the twenty percent that is going to give you the 80% of the result. Make sure that you create your keyword plan. When you’ve a moment, just plan it out. Target your buying phrases. Try to find that balance between going for high competition type keywords with lots of searches and also , the keywords that are going to convert into sales too , installing Google Analytics and retargeting based on your results.
That retargeting based totally on your results is important. We do plenty of analysis on Planet 13 and then feeding the info back into itself and then also having a look at Google Analytics. Follow those steps and you will be on the way to success. If you would like to further improve your knowledge on advanced keyword analysis, a Market Samurai review should be of real help to you.
