You might think it’s enough to have a website, but the truth is you’ve got to make your site shine in comparison to the competition. The following suggestions will enhance your web presence.Make ample use of color. Your color choice is far more important than you may know. Research color association and then use colors that best communicate who you are and what you will deliver. Do whatever it takes to shine instead of bore your visitors. Take the time to ensure your website is user-friendly and simple to navigate. For example, visitors should always be able to return to your hoempage and your order pages easily, and from each and every page. Highlight and make available on every page your essential information: contact, location, and order form. Use visual effects to your advantage. Use photographs of actual products, your establishment, and your satisifed clientelle. Make sure you choose attractive models and use high quality photos (you may even wish to hire a professional photographer and photo stylist to make sure the job is done right.) You can even use photos as backdrops on pages, if done carefully so as to not obscure the writing. Make generous use of visual prompts that will entice the visitor to commit. Give website visitors a reason to explore your site. Provide some interesting and useful information on your site – whether it’s the history of the business, or how-to guides, or practical advice on your products or services – make sure there is a reason to check out your site besides just finding your business. Use SEO best practices and use articles–both on your site and on other sites, pointing to your site – to maximize traffic. Keep abreast of current SEO practices, and make use of keywords and meta tags to improve sreach engine rankings. Post on forums and article base sites and provide back-links to your website. @@OPTIN@@.
Five Tips for Enhancing Your Website
April 13, 2011 By